In March 2015 we were pleased to run a Your Green Future event in Solihull for the first time.
At the event students from the Solihull area went head to head pitching innovative product ideas in the Future Food and Fashion Awards.
The teams of students had worked with businesses, including IKEA, Lush, and Touchwood Shopping Centre, to develop everyday food or fashion items into products fit for 2025. This included planning to overcome shifting consumer trends, resource scarcity, increased regulations and much more!
Competition was tough with each team voting for the most sustainable entry, in terms of people, planet and profit.
Winning products included a fridge which, via an app, tells you what food products you have in your fridge, when you need to eat your food by, and suggests new recipe ideas. There was also a water free shower at the gym which used a mist and ultraviolet light to kill bacteria, make you smell nice, and moisturise you all at the same time!
“It was great to see that ‘lightbulb moment’ when the pupils got behind their ideas and were inspired to create something with sustainability in mind.” Lush
This was just one of five activities for students at the Your Green Future event, which took place on the 4th and 5th March 2015.
In another activity, students came up with creative solutions for local businesses real-life waste issues. This included developing a campaign for Virgin Trains in which customers could collect points on a card every time they recycled on the train. Points could be redeemed against future ticket prices.
“It was fantastic to meet the young people and hear their creative ideas, which is so refreshing when most of the time there are so many constraints that can hinder creative thinking in the workplace.” Virgin Trains
Students also got to scrutinise future innovations as businesses went head to head in a bid to win the student ‘Dragon’s’ fictional £1m investment.
Up against each other were the University of Birmingham with their hydrogen fuel cells, Jaguar Land Rover’s idea for eco-friendly buses, Establis’ flexible organic solar cells and Centro’s plan to make public transport centralised, appealing and hassle free. This included an app and finger scanning and facial recognition.
It has been fantastic to see such a positive response from all participants, including 97% of students enjoying the event! Students left saying “It was brilliant” and “I would love to do this again.”
“This event was excellent, the lecturers and businesses were very inspirational and were amazing with the students.” Teacher
In the below brochure you can find out about what the students experienced and what they thought about it. It also explores how the event gives back to the local businesses who support it: